2018
ANNUAL REPORT
Strategic
Priorities
Capitalising on Regional
Growth Drivers
Fulfilling consumers’ financial goals with the right solutions in their preferred manner
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Designing and offering fair, inclusive and accessible financial solutions relevant to our customers’ life stages, lifestyles and aspirations;
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Safeguarding our customers’ assets and helping them preserve and grow their wealth for future generations;
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Enhancing our customers’ omni-channel experience based on our understanding of their preferences and behaviours; and
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Forging ecosystem partnerships to create products, services and solutions that augment customer journeys.
Facilitating businesses’ growth through cross-border connectivity and specialised sector expertise
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Leveraging our extensive regional franchise, in-depth local knowledge and strong sector expertise to help our clients seize business and investment opportunities across borders;
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Providing our clients with holistic, integrated and distinctive solutions through a diversified range of products and channels;
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Enhancing our ecosystem of partners to support our clients as they grow and expand through all market cycles; and
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Partnering financial institutions as they grow in Asia.
Strengthening Enablers to
Support Business Growth
Caring for our colleagues’ professional and personal growth
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Maintaining a values-driven and performance-oriented culture to stay competitive;
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Equipping our colleagues with the right skillsets and mindsets to prepare them for the future;
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Attracting and retaining professionals of principle with the passion and commitment to do what is right always; and
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Promoting community awareness and involvement through employee volunteerism.
Deepening our technological capabilities to make banking simpler, smarter and safer
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Partnering innovators and industry leaders to create customer-centric solutions across different touchpoints and geographies;
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Harnessing artificial intelligence and data to deepen customer insights and to improve our performance;
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Streamlining our processes to increase our productivity and to enhance our customers’ experience; and
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Maintaining the robustness of our systems, processes and controls to combat cybersecurity threats and to maintain a secure banking environment.
Balancing Growth
with Stability
Maintaining proactive management of capital, credit and risk
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Embedding our risk culture through robust policies, processes and practices;
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Sustaining strong capital adequacy levels to facilitate business growth in a prudent and disciplined manner;
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Diversifying our sources of funding and our investor base;
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Advocating and implementing sustainable and responsible practices to support long-term economic and social development; and
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Maintaining the highest professional and ethical standards to safeguard the interests of our stakeholders through strong governance.
