Our Strategic Priorities
Guided by our values and supported by our fundamental strengths, we focus on driving performance across our franchise through offering personalised financial solutions, connecting customers to regional opportunities and creating sustainable value for our stakeholders. Integral to achieving our business ambitions is our prudent and disciplined approach to balancing growth with responsibility.
Our Focus
Connect our customers seamlessly across ASEAN and its economic corridors with Greater China and the rest of the world through sector specialisation and ecosystem partnerships
Help our customers achieve their personal and business financial goals through our omni-channel approach which melds the online and offline worlds seamlessly
Attract and enable our colleagues to stay ahead through fostering care, development and well-being
Contribute to the progress of the economy, society and environment through responsible growth
Our Fundamental Strengths
Robust governance and risk management; strong capital and funding base
Established and integrated network
Diverse pool of talent and expertise
Asian heritage and Southeast Asian roots
Our Values
Our Values
Honourable
Enterprising
United
Committed