Capitalising on Regional
Growth Drivers

Fulfilling consumers’ financial needs with the right solutions in the manner they prefer

• Helping our customers safeguard their assets and achieve sustainable yield;
• Ensuring our customers benefit from programmes designed to suit their lifestyles and ambitions; and
• Growing our customers’ wealth for the next generation.

Supporting businesses in the region by providing greater connectivity and specialisation in key sectors

• Leveraging our strong regional franchise, deep local knowledge and industry expertise to help our clients seize intra-regional business and investment opportunities;
• Providing holistic and integrated solutions to our clients through enhanced products, channels and industry specialisation; and
• Partnering financial institutions as they grow in Asia.

Strengthening Our Enablers to
Sustain Business Growth

Developing our people and building meaningful careers

• Nurturing an innovative and entrepreneurial culture to stay competitive;
• Investing in training and careers for our people to be able and agile to seize the opportunities before them; and
• Attracting and retaining enterprising minds with the right values and passion for exceptional service.

Augmenting our digital capabilities and technology systems to make banking simpler and safer

• Offering our customers intuitive and seamless service across different touchpoints and geographies;
• Using financial technology to create innovative solutions for consumers and businesses;
• Enhancing monitoring and risk systems continuously to maintain a secure banking environment; and
• Streamlining processes to increase productivity and to enhance our customers’ experience.